A Brand That Did Not Last, a Bottle That Did
Atalon was Jess Jackson's attempt at a serious Napa label — mountain-fruit Merlot and Cabernet, launched in 1997, quietly folded years later. The 2001 outlived the brand by a wide margin.
Atalon
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a fine wine tasting archive
1 note
Atalon was Jess Jackson's attempt at a serious Napa label — mountain-fruit Merlot and Cabernet, launched in 1997, quietly folded years later. The 2001 outlived the brand by a wide margin.